The Tipping Point in Sales
If selling to the emotional need of the client is something that we all agree with, then why do we still practice appealing to our prospect’s logic?
If selling to the emotional need of the client is something that we all agree with, then why do we still practice appealing to our prospect’s logic?
People become buyers because of how a product and service makes them feel. The best commercials understand this. There is a magnificent commercial by Fisher-Price starring Jon Goodman that reflects this principle.