Most people want a fresh start.
Each year, people start the new year with the best intentions, saying to themselves that this year will be different!
That is why gym parking lots are packed on January 1st. If you drive by the lot in mid-March you will see an almost empty lot.
Why is that? Well, most people reward themselves for their intentions. They intend to make changes because they like the idea of change. There is a romance to it, but like any relationship, romance only lasts for so long.
What is it that creates lasting change? There are a lot of ingredients to lasting change, but one of the most important ingredients is values.
Your values determine your actions and activities.
Walt Disney once said, “When your values are clear to you, making decisions becomes easier.”
If you value your future and your health, then working out is an easier decision. The same is true for your business.
Change will come when you anchor your business into core values.
Here are three benefits to creating clear core values for you and your business:
Core values are how you create lasting change
Core values will guide behaviors and decisions for you and your team.
Your values eliminate the questions about what is right and what is wrong. It saves energy and allows you to be more confident and efficient in the actions that you are taking.
Clearly defined values simplify decision making and anchor lasting change for your future.
Core values are how you create a team
What is more important than technical skill? Alignment is more important.
Hiring based on your core values will determine that you are hiring people that work well with your team and blend in with your organization’s culture.
Core values create culture
If your decision making and team development is based on your core values, then that is your culture.
If you are unclear about what you are trying to accomplish, then you have an established core value that could be anything ranging from confusion to chaos. If this is the case, then your culture is also confusion and chaos.
Culture is nothing more than an environment that you have established and decided to live in. Change requires intentionality.
Don’t worry if you feel behind on this. This is a lesson that is usually learned the hard way. You just have to decide to change today.
We established our Core Values at the beginning of our journey in life insurance sales, but I’ll be honest with you…we really did not begin to get traction until we went through the exercise of refining and simplifying them.
It has made a world of difference in our business and in our team.
Take the time to clarify who you are and what you are trying to accomplish.
Identify what matters to you most.
When you do, you will create an environment that attracts the right kind of tools and people that will help you accomplish your dreams.